by tristan | Jun 14, 2022 | Uncategorized
Hello Reader, Are your Facebook ads, underperforming, or are you about to launch your first campaign? Here are 7 common mistakes and how to fix them. 1. Inefficient Account Structure The Facebook ads algorithm optimises performance at the ad set level. For an ad set...
by tristan | Jun 10, 2022 | Uncategorized
Hello Reader, Happy Friday! This is the weekly wrap-up you’ve been waiting for. Estimated Read Time: 1 minute 47 seconds. Feeling lucky? Google is now testing a new feature that will let its algorithm choose your creative assets. The feature uses machine...
by tristan | Jun 7, 2022 | Uncategorized
Hello Reader, Fast websites make more money, it’s a simple fact. Walmart discovered a +2% in conversions for every second they sped up their website load time. Amazon noticed a 1% sales loss every extra 100ms of load time. 40% of website visitors will leave if they...
by tristan | Jun 3, 2022 | Uncategorized
Hello Reader, Happy Friday! This is the weekly wrap-up. Estimated Reading Time: 1 minute, 37 seconds. Search traffic all over the place this week? There was a Google Core Update that started to roll out on May 25th. This broad core update targeted all traffic and...
by tristan | May 31, 2022 | Uncategorized
Hello Reader, Every product or service has been designed with the intention of fulfilling a particular need. Yet it seems only a few become an instant hit among the masses. The reason for this is WIIFM. WIIFM or what’s in it for me is the question everyone...
by tristan | May 27, 2022 | Uncategorized
Hello Reader, Happy Friday! This is the weekly wrap-up. Estimated Reading Time: 2 minutes, 22 seconds. We needed a break and got Retro Over the past couple of years brands like New Balance, Vacation, Amélie Pichard, and Aimé Leon Dore have embraced the retro ad style...
