Every product or service has been designed with the intention of fulfilling a particular need. Yet it seems only a few become an instant hit among the masses. The reason for this is WIIFM. WIIFM or what’s in it for me is the question everyone subconsciously or consciously asked themselves when presented with an offer.
If WIIFM is the question, then understanding and identifying customer pain points is the solution.
Finding those pain points doesn’t have to be difficult. Your...