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Why Big Brands Like Starbucks Use Scent Marketing

Why Big Brands Like Starbucks Use Scent Marketing

Hey Reader, Have you ever walked into a Starbucks and been welcomed by that cozy, inviting smell? It feels like a warm hug for your senses! But it’s not just freshly brewed coffee. This is called “scent marketing,” and it’s used by big brands like McDonald’s, Apple,...
Boost Sales with a Simple Sales Page Fix

Boost Sales with a Simple Sales Page Fix

​ Hey Reader! As someone who audits a lot of sales pages for my agency coaching clients. And the biggest mistake I see is that most pages focus too much on what a product does, instead of how it helps you. The Problem Most sales pages follow this structure: The issue...
The Power of Goldilocks in Sales and Marketing

The Power of Goldilocks in Sales and Marketing

The Power of Goldilocks in Sales and Marketing. HeyReader, Have you ever wondered how salespeople make products seem more valuable without changing the price? The “Goldilocks effect” is a psychological trick that makes the middle option seem perfect by...