Are your Facebook ads, underperforming, or are you about to launch your first campaign? Here are 7 common mistakes and how to fix them.
1. Inefficient Account Structure
The Facebook ads algorithm optimises performance at the ad set level. For an ad set to leave the learning phase and reach a stable performance, you need 50 optimisation events to occur in 7 days.
As you increase the number of ad sets your campaign budget needs to increase to optimise them all.