Off-page SEO: What is it and how to use it.

Off-page SEO: What is it and how to use it.

Hello Reader, We usually get caught up with on-page SEO. Like the techniques, we’ve been discussing in our Friday emails. However, one of the most important ranking factors isn’t on any of your website pages at all. It’s “backlinks”, links from other websites pointing...
Snap is on prowl ⚡

Snap is on prowl ⚡

Hello Reader, Here we go, the weekly digital marketing wrap up of what’s happening, what’s changing and what you need to know. YouTube is helping you identify captivating content YouTube has just released a feature that will allow you to see which part of...
Paid ads 101: Creating your first Facebook Ad

Paid ads 101: Creating your first Facebook Ad

Hello Reader, Whether we like it or not the current state of social media is pay to play. While there is some success in organic posts on various networks like TikTok and LinkedIn the chances are you’re looking for quick results. That’s where paid ads come...
How to stand out among a sea of content

How to stand out among a sea of content

Hello Reader, Here we go, the weekly digital marketing wrap up of what’s happening, what’s changing and what you need to know. Unique content is where it’s at With more content being created everyday by more people, how can you stand out? The answer is “by...
UGC, SEO and Instagram. It’s all here this week.

UGC, SEO and Instagram. It’s all here this week.

Hello Reader, ​ Another week, and another set of crazy moves by Instagram. This time round though it could actually be fixing some of the issues. More on that in a bit. UGC Is not a trend. UGC or user generated content has been around for a while and the reason it...