We usually get caught up with on-page SEO. Like the techniques, we’ve been discussing in our Friday emails. However, one of the most important ranking factors isn’t on any of your website pages at all. It’s “backlinks”, links from other websites pointing to your site.
The top results on Google have on average 3.8x more backlinks than results that appear in positions 2-10.
It’s not all just links though. Even brand mentions are important off-page signals.
Off-page SEO simply...