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Headlines have always been a crucial factor in stopping readers in their tracks but also compelling them to click through and read, buy, watch etc. A study by Marketing Experiments showed that optimising your headline can increase conversions by up to 73%.
Here are 3 of the best headline formulas that will have your readers clicking through.
The “Who Else Wants” formula. This formula works by bringing your customers into the conversation. Simply asking the right question at the...

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