How to identify customer pain points

How to identify customer pain points

Hello Reader, Every product or service has been designed with the intention of fulfilling a particular need. Yet it seems only a few become an instant hit among the masses. The reason for this is WIIFM. WIIFM or what’s in it for me is the question everyone...
Retro is back

Retro is back

Hello Reader, Happy Friday! This is the weekly wrap-up. Estimated Reading Time: 2 minutes, 22 seconds. We needed a break and got Retro Over the past couple of years brands like New Balance, Vacation, Amélie Pichard, and Aimé Leon Dore have embraced the retro ad style...
Off-page SEO: What is it and how to use it.

Off-page SEO: What is it and how to use it.

Hello Reader, We usually get caught up with on-page SEO. Like the techniques, we’ve been discussing in our Friday emails. However, one of the most important ranking factors isn’t on any of your website pages at all. It’s “backlinks”, links from other websites pointing...
Snap is on prowl ⚡

Snap is on prowl ⚡

Hello Reader, Here we go, the weekly digital marketing wrap up of what’s happening, what’s changing and what you need to know. YouTube is helping you identify captivating content YouTube has just released a feature that will allow you to see which part of...
Paid ads 101: Creating your first Facebook Ad

Paid ads 101: Creating your first Facebook Ad

Hello Reader, Whether we like it or not the current state of social media is pay to play. While there is some success in organic posts on various networks like TikTok and LinkedIn the chances are you’re looking for quick results. That’s where paid ads come...