How to stand out among a sea of content

How to stand out among a sea of content

Hello Reader, Here we go, the weekly digital marketing wrap up of what’s happening, what’s changing and what you need to know. Unique content is where it’s at With more content being created everyday by more people, how can you stand out? The answer is “by...
UGC, SEO and Instagram. It’s all here this week.

UGC, SEO and Instagram. It’s all here this week.

Hello Reader, ​ Another week, and another set of crazy moves by Instagram. This time round though it could actually be fixing some of the issues. More on that in a bit. UGC Is not a trend. UGC or user generated content has been around for a while and the reason it...
Create one, use many

Create one, use many

Hello Reader, For the last 10 years or so Instagram has been the dominant player in social media and a single channel approach was a decent strategy. Now more than ever an omnichannel approach to content distribution must be part of your strategy, as Instagram’s...
Are algorithms going to be made public?

Are algorithms going to be made public?

Will all social algorithms be public soon? Two things have happened this past week which might change the game for good. Allowing us to find out how all these social media algorithms work. Once we understand the inner workings, we’d be able to better exploit them for...