For the last 10 years or so Instagram has been the dominant player in social media and a single channel approach was a decent strategy. Now more than ever an omnichannel approach to content distribution must be part of your strategy, as Instagram’s dominance declines and your audience distributes their time over different platforms.
How do you go about feeding this content machine, giving you the ability to have an omnichannel presence? Repurposing. Which shouldn’t be confused...