A blast from the past

A blast from the past

Hi Reader, Strange things have been happening in the social platform space. Instagram is successfully destroying itself and Facebook Pages are coming back into play. Go figure. It might have been a while since you interacted with your Facebook Page so let’s...
First Party Cookies and Direct Traffic

First Party Cookies and Direct Traffic

Hi Reader, Another week down as we hurtle towards the holiday season. Have you started your marketing prep? Is Direct Traffic a Google Ranking Factor? In short, no. Direct traffic is traffic that gets to your site by typing in your URL directly into the address bar as...
The Secret to Your Brand’s Social Media Success

The Secret to Your Brand’s Social Media Success

Hi Reader, Are your social media content ideas running low? I have two words for you: Content Pillars. Content pillars are a collection of themes or subjects that your brand can utilise to develop articles in the context of social media marketing. These topics, also...
Boost conversions and more ad placements.

Boost conversions and more ad placements.

Hi Reader, More ads, that’s Meta’s answer to Instagram’s problems. Try these 5 landing pages to boost conversions. More ads for Instagram Meta is introducing two new ad placements for Reels. After a Reel ends a skippable video ad 4-10 seconds will...