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Hi Reader,

Are you rolling out a Halloween marketing campaign this year?

Photos are back!

Some good news for all those who love taking and sharing photos. TikTok has started to roll out its photo post type. It works much the same as carousel posts over on Instagram but it’s safe to say that sharing photos is back on. Our FYP has been flooded with these types of posts.

Why we care: Being able to post photos on TikTok is just another way of reaching your audience. Plus, it’s great to see photos come back.

Google SPAM update is rolling out.

Another major update from Google has been confirmed and is rolling out right now across all languages.

Google regularly rolls out spam updates to maintain the quality of its search results. These spam updates are designed to improve Google’s automated systems that are constantly running in the background.

If your site suddenly drops in rankings following the October 2022 spam update, it would be wise to examine your site’s security and look for signs of an attack.

Why we care: Google updates can cause all sorts of problems. You should expect any major changes to your rankings unless of course, your site has been compromised. If you notice major rankings changes, check your site as you might have a spam issue.

Bite Sized News

  • Oh, hello there’s a new page experience. Meta has rolled out a new “cleaner” layout with a centralised dashboard and a dedicated feed for interacting with people as a business through Facebook.
  • Is it the end of the GIF? Short videos are replacing the image format and Gen Z thinks is “cringe” to use GIFs anyway.
  • Remember Myspace? Instagram is working on a feature allowing you to add a song to your profile.

Not a pro member, this is what you missed.
Off-page SEO: What is it and how to use it.
Paid ads 101: Creating your first successful Facebook ad.

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As always, if you have any questions, just hit reply.

Till next time,
marketrnotes