The LinkedIn hack no one is talking about

The LinkedIn hack no one is talking about

Hi Reader, The fact is LinkedIn should be part of your social media strategy. Organic content is being pushed and it’s not all about video. With that said you might have already dipped your toes into the LinkedIn platform but never got any decent results, so you...
The Holiday Shopping Season is upon us

The Holiday Shopping Season is upon us

Hi Reader, It’s the end of another week and here is your weekly wrap-up of what you need to know to make informed marketing decisions. Let’s get into it. The holiday shopping season has started Seems early? According to Axios, big retailers like Walmart...
Debunking the UGC Myth

Debunking the UGC Myth

Hi Reader, You’ve likely heard of the term UGC (user generated content). It’s the $20b a year industry that rose from the ashes of the glorified testimonial video. Brands worked out that hiring an actor wasn’t as good as asking their best customers to record a video...
More ads, videos & BeReal

More ads, videos & BeReal

Hi Reader, It’s the end of another week and here is your weekly wrap-up. Growth hacks, content formulas, and of course bite-sized news. Let’s get into it. Ads are coming to Apple Maps Apple may be integrating ads into Maps as early as 2023. The ads will...
Google’s helpful content update. Will you be hit?

Google’s helpful content update. Will you be hit?

Hi Reader, Google announced its launching a new algorithm update this month called “helpful content update.” Its aim is to boost content written for people and devalue content written for search engines. Unlike the recent “product review update”, which targeted...