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Hi Reader,

It’s the end of another week and here is your weekly wrap-up. Growth hacks, content formulas, and of course bite-sized news. Let’s get into it.

Ads are coming to Apple Maps

Apple may be integrating ads into Maps as early as 2023. The ads will work similarly to the app store, meaning you can place ads for specific search terms.

For example, if someone searches “Gyms near me” an ad can show up.

Why we care: With new ad products coming out all the time it offers cost-effective opportunities to display ads. The trick is to get in early and make your ads as native as possible.

Video Indexing Now Live

Embed videos on your site, here’s some good news. Google finally released their new video indexing report feature in Google Search Console, which shows you how videos on indexed pages are performing.

We care because videos should be part of your strategy and now with this update, it gives you new opportunities for Google to drive traffic.

Want to increase your email open rates?

Write witty preheaders. Subject lines are used to grab attention but preheaders promise the benefit of reading the email.

Bit Sized News

  • BeReal has seen 1000x growth in the past year! It now boasts 10 million active users with no signs of slowing down.
  • Looks like Instagram is back at it again with reports floating around that they are testing a feature that is almost identical the BeReal’s entire concept.
  • TiKTok is not replacing Google among Gen Z’ers, even though you may have heard otherwise. According to new independent research, youngsters still turn to Google or Google maps first.

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As always, if you have any questions, just hit reply.

Till next time,
marketrnotes