by tristan | Dec 23, 2022 | Uncategorized
Hi Reader, It might be close to the end of the year, but there a still a plenty of things happening in the marketing world. Snap and New Balance AR Firsts For a holiday campaign running through December, New Balance and Snap have joined forces and created the ”Holiday...
by tristan | Dec 20, 2022 | Uncategorized
Hi Reader, David Ogilvy, known as the “father of advertising,” was a pioneer in the field of marketing and had many insights and pieces of advice for marketers. Here are some of his most notable pieces of marketing advice: “The most important word in...
by tristan | Dec 16, 2022 | Uncategorized
Hi Reader, As we come to the end of the year, let’s take a look at some of the best marketing and PR campaigns of 2022. #1 Timex Took a swipe at smartwatches on a billboard in NYC. #2 Monopoly teaches kids to cope with losing. Hasbro went in a different...
by tristan | Dec 13, 2022 | Uncategorized
Hi Reader, The GPS framework is designed to take you from an initial idea to a complete piece of content. It won’t come up with the ideas for you but as soon as you’ve worked that out you can apply GPS. The stages are all it takes G is for Go P is for Push...
by tristan | Dec 9, 2022 | Uncategorized
Hi Reader, Finally, we can build audiences and lookalike audiences out of Instagram followers. It‘s finally possible to target Instagram followers with Facebook Ads! There’s a new Facebook Custom Audience option allowing you to target your Instagram followers! Setup...
by tristan | Dec 6, 2022 | Uncategorized
Hi Reader, The question I get asked all the time is “is it worth collecting followers” if barely anyone sees your posts? With only 1% to 6% of your following seeing your organic posts, the short answer is yes. There’s a massive change in the...
