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Hi Reader,
The GPS framework is designed to take you from an initial idea to a complete piece of content. It won't come up with the ideas for you but as soon as you've worked that out you can apply GPS.
The stages are all it takes
G is for Go
P is for Push
S is for Shine
1. G is for Go
Identify your goal. Each piece of content should have a goal attached. A conversion that is measurable. Now ask yourself "so what?"
Why should your viewer take action? Most of the time content flops because...

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