David Ogilvy, known as the "father of advertising," was a pioneer in the field of marketing and had many insights and pieces of advice for marketers. Here are some of his most notable pieces of marketing advice:
The most important word in advertising is 'test'. If you pre-test your product with consumers, you will do well in the marketplace." Ogilvy believed that it was crucial to test marketing efforts before rolling them out to ensure that they were effective.
The consumer is...