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Hi Reader,
The holiday season is fast approaching and being prepared takes the pressure off as key shopping dates approach. That struggle to organize creative assets in the last few days is one that we can all avoid.
7 Essential Elements to Have in Place for Holiday Campaigns
1: Campaign Objectives
Clarify your objectives. For most, it will be sales and objectives. Before you can drive sales and conversions you need to achieve objectives like increasing awareness or generating leads.
Once...

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