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The Power of Goldilocks in Sales and Marketing. HeyReader, Have you ever wondered how salespeople make products seem more valuable without changing the price? The "Goldilocks effect" is a psychological trick that makes the middle option seem perfect by comparing it to two extremes. Our brains often rely on irrelevant information when making decisions, a phenomenon known as anchoring. By offering a range of options - economy, standard, and premium - businesses can create a context that...

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