The Power of Goldilocks in Sales and Marketing

The Power of Goldilocks in Sales and Marketing. HeyReader, Have you ever wondered how salespeople make products seem more valuable without changing the price? The "Goldilocks effect" is a psychological trick that makes the middle option seem perfect by comparing it to two extremes. Our brains often rely on irrelevant information when making decisions, a phenomenon known as anchoring. By offering a range of options - economy, standard, and premium - businesses can create a context that...