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Hey Reader, Have you ever been stuck between choosing whether to wear brown or black shoes? A/B testing is like that for marketing! It's your secret weapon to find what resonates with customers. Even giants like Netflix use A/B testing! The thumbnails you see while browsing for videos aren't random - they're the result of A/B testing, designed to show you the one you're most likely to click on. Ultimately keeping users happy and engaged is the key for Netflix subscriber retention. If you...

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