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Why Big Brands Like Starbucks Use Scent Marketing

Why Big Brands Like Starbucks Use Scent Marketing

Hey Reader, Have you ever walked into a Starbucks and been welcomed by that cozy, inviting smell? It feels like a warm hug for your senses! But it’s not just freshly brewed coffee. This is called “scent marketing,” and it’s used by big brands like McDonald’s, Apple,...
Boost Sales with a Simple Sales Page Fix

Boost Sales with a Simple Sales Page Fix

​ Hey Reader! As someone who audits a lot of sales pages for my agency coaching clients. And the biggest mistake I see is that most pages focus too much on what a product does, instead of how it helps you. The Problem Most sales pages follow this structure: The issue...