marketrnotes community waitlist

Hey Reader,

Are you noticing that your Facebook ads are costing more than you expected?

You might be surprised to learn that Facebook’s algorithm is analyzing your ads and landing pages, and if they’re deemed low quality, it will cost you more to reach your audience!

But first, let’s talk about why you should be running ads, for those of you who have never done so.

Paid ads offers immediate visibility to your target customer.

Unlike social posts where you hope it lands in front of the right audience, at the right time (preferably when they are ready to take action), which can be a hit and miss.

Never run Ads before? Have a look at our Meta Ads Accelerator Masterclass which will walk you through exactly how to setup, run and scale ads successfully.

>> Meta Ads Accelerator

Now, let’s look at how to avoid producing low quality content to save you some money.

There are a few simple tweaks you can make to your ads and landing pages, that will improve their quality and reduce your ad costs.

Landing Page Essentials:

  1. Create original content: Make sure your landing page has unique and valuable information. No copying from others!
  2. Keep ads in check: Don’t overwhelm your page with too many ads. Prioritize content over ads.
  3. User-friendly experience: Avoid annoying popups or disruptive elements that might frustrate users.
  4. Clear expectations: Ensure your landing page matches your ad and doesn’t hide important details like shipping costs.
  5. Easy navigation: Let users explore your site without forced video watches or obstacles.

Ad Tips:

  1. Be transparent: Give users all the info they need upfront. No clickbait!
  2. Honest language: Avoid exaggerated claims or sensationalized language.
  3. No engagement bait: Don’t ask users to like, comment, or share for contests or gimmicks.

User Behavior Matters:

Meta looks at how users interact with your ads. To avoid low-quality signals:

  1. Create relevant ads: Make sure your ads resonate with your audience.
  2. Avoid annoying ads: Don’t repeat the same ad multiple times or use misleading images.

Following these simple tips, you’ll be well on your way to creating high-quality ads and landing pages that resonate with your audience and reduce costs.

Happy advertising!


When you’re ready, here’s how I can help:

  • Grow Faster with InnerCircle: From running your first ads to building a personal brand. This is the ultimate tool kit for entrepreneurs in 2024.
  • Customer Clarity: Never run ads before? Start running successful ads within a few hours.
  • AdsLab: Don’t know what ads to run? We make it easy. Each week we upload proven successful ads including templates for easy drag and drop ad creation. Save hundreds of hours and $1000’s in trial and error.

Hit reply any time! I love hearing from you.