Debunking the UGC Myth

Debunking the UGC Myth

Hi Reader, You’ve likely heard of the term UGC (user generated content). It’s the $20b a year industry that rose from the ashes of the glorified testimonial video. Brands worked out that hiring an actor wasn’t as good as asking their best customers to record a video...
More ads, videos & BeReal

More ads, videos & BeReal

Hi Reader, It’s the end of another week and here is your weekly wrap-up. Growth hacks, content formulas, and of course bite-sized news. Let’s get into it. Ads are coming to Apple Maps Apple may be integrating ads into Maps as early as 2023. The ads will...
Google’s helpful content update. Will you be hit?

Google’s helpful content update. Will you be hit?

Hi Reader, Google announced its launching a new algorithm update this month called “helpful content update.” Its aim is to boost content written for people and devalue content written for search engines. Unlike the recent “product review update”, which targeted...
It’s all about shopping

It’s all about shopping

Hi Reader, It’s the end of another week and here is your weekly wrap-up. Growth hacks, content formulas, and of course bite-sized news. Let’s get into it. Shopping ads, comes to TikTok TikTok’s new ad service offers three formats: Video shopping ads let...
3 Keys to content marketing success

3 Keys to content marketing success

Hi Reader, Tell me if this sounds familiar. You’ve just started a new site and after the initial traffic consisting of family and friends your website traffic is non-existent. Here are the 3 keys to content marketing success. Key 1: Give the readers what they...