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Hi Reader,
We are going a bit deep today, but if you are dipping your toes into the world of paid ads, then you need to understand this.
Return on Ad Spend or as we call it ROAS, is an important metric to track but even more important is working out what your target ROAS should be.
In most ad management platforms, you can turn the ROAS column on, but should you need to calculate it this is how you go about it.
So how do you work out what your target ROAS is?
A good base to start is a ROAS of...

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