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Hi Reader,

It’s all about the social media accounts this week. We’ve got a special post coming out early next week about the major changes coming to Google and what you need to do to stay ahead of the curve, so keep a look out for that in your inbox.

Facebook Lead ads

The beauty of Facebook Leads ads is its simplicity. It’s easy to setup and it’s easy for leads to auto populate their data. The problem with that is it attracts low quality leads. The reason for this is simple, when you run a Facebook Leads ad you are asking Facebook to find people who are most likely going to fill out the leads form, regardless of their likely hood to convert.

The solution you ask? In comes the landing page. Adding that extra step will create enough friction to weed out people who aren’t serious. This forces Facebook to find people who are interested in what you have to offer.

Need help writing your landing pages, check out this article.

The cost for each lead will increase but so will the quality. Give it a go and see.

In case you missed it

Grab your Twitter Name

Twitter is purging inactive accounts which might free up coveted usernames. This might also explain any drop in follower counts if you’ve noticed any. Oh and if you haven’t been on Twitter in awhile it might be worth logging in and posting to keep your account from getting purged for inactivity.

Why we care: There’s nothing more annoying in the digital space than when you can’t get the handle you are after because someone is sitting on it.

TikTok on the decline 🤯

Some interesting data has come out of a Goldman Sachs report showing that TikTok daily usage has been on the decline for the past 15 months.

What’s also interesting is a swing back to Instagram with a 25-30% increase over the past 6 months.

This comes off the back of a potential US TikTok ban.

What’s important to remember about all of this is TikTok is still a long way in front with daily usage followed by YouTube. Depending on your strategy & industry TikTok is still a great way of getting in front of the right people, so I wouldn’t take this data as a sign to jump ship.

As always, if you have any questions, just hit reply.

Till next time,
marketrnotes