CRO or conversion optimisation is an extremely crucial factor in online success. How do you get more of your audience to do the thing you want them to do? That's where CRO comes into play.
Minor changes in language, colour, and position can have a massive effect on how well your CTA (call to action) performs. Today we are going to have a quick look at an extremely simple language change that we have seen increase conversions by 28% or more.
Let's look at a quick example. A...