I've been using this email segment over and over for years for our agency clients and it consistently delivers results. This segment of your list is primed to make a purchase, but something is holding them back.
Here's the setup:
Sounds simple but they must be part of your email list
They must be 7 days active on your website. This you can play with a bit depending on your business. We've found success with 10 and 14 days active as well.
They mustn't have made a purchase within...