Hey Reader,
We’ve all been there – pouring our heart into a product, creating something amazing, and then… silence. No sales. No love.But what if the problem isn’t your awesome product, but how you’re showing up?
Let me break down the THREE trust barriers stopping customers in their tracks.
Trust Barrier #1: “Whoa, this is expensive!” 💸 Let me get real with you. Customers aren’t saying “no” because something costs too much. They’re saying “not worth it… yet.“
Quick Reality Check:
- That $15/month fitness app? It’s not expensive when it helps you lose 20 pounds AND saves you $500 in personal training fees.
- Those $497 shoes look pricey – until you realize they’ll last 3 years instead of 3 months.
- A $297 online course might sound like a lot, but what if it helps you land a $5,000 freelance contract?
The secret? Show the REAL value. Make them see the transformation, not just the price tag.
Trust Barrier #2: “Do I even know you?” 🤔 Newsflash: People buy from PEOPLE, not logos.
Trust-Building Moves:
- Stop with the perfect headshots. Show your messy desk, your work in progress.
- Share a story about how you totally messed up before finding your solution.
- Post testimonials that sound like a friend recommending you, not a polished marketing script.
- Let them see the real human behind the brand.
Trust Barrier #3: “Will this actually solve MY problem?” 🛠️ Customers don’t want features. They want RESULTS.
Transformation Examples:
- Don’t just say “Get organized” try this “Get back 7 hours every week by killing time-wasting tasks”
- Skip “Lose weight” and go for “Get into those tight jeans by Christmas without giving up pizza nights”
- Instead of “Grow your business”, try “Want a sweet 5K extra a month from your side hustle? Give us 6 months
People don’t just buy products – they buy SOLUTIONS and TRUST! 🌟
Curious which trust barrier trips YOU up the most? Hit reply and let me know! I’d love to help you crush it! 💪
Cheering you on,
Tristan
