The 3 Levels of Marketing: Where Are You?

Hey Reader,

Are you tired of throwing money at marketing strategies that just don’t seem to stick? Do you want to create a loyal customer base and grow your brand?

The truth is, most companies operate at the lowest level of marketing, focusing solely on features and benefits. But that’s not enough to stand out in today’s crowded market.

To truly succeed, you need to understand the three levels of marketing and how to incorporate them into your strategy.

​

Level 1: Commodity Thinking

This is the most basic level of marketing, where companies focus on the features and benefits of their product. “Our pen comes in 15 colors, has a clip, and an easy snap-on lid.” Sound familiar?

This approach is easily copied by competitors and doesn’t create any real connection with customers.

Examples:

• “Our pen comes in 15 colors, has a clip, and an easy snap-on lid”
• “Our software has the latest technology and is user-friendly”
• “Our hotel has clean rooms and a free breakfast buffet”

Level 2: Problem-Solving

At this level, companies identify a specific problem or need and create a product that solves it.

“Our pen writes upside down, perfect for contractors.” This approach is better, but still only resonates with a specific group of customers.

Examples:

• “Our pen writes upside down, perfect for contractors”
• “Our software helps small businesses manage their finances and stay organized”
• “Our hotel offers a quiet room guarantee, perfect for business travelers”

Level 3: Emotional Connection

This is where the magic happens. Businesses that operate at this level understand the emotional connection to the problem and create a brand message that resonates with that emotion.

“We understand your frustration when your pen doesn’t work, and we’ve got the solution.” This approach creates a loyal customer base and sets your brand up for long-term success.

Examples:

• “We understand your frustration when your pen doesn’t work, and we’ve got the solution”
• “We know how stressful it can be to manage your finances, that’s why we created our software”
• “We know you need a good night’s sleep to close that deal, that’s why we guarantee a quiet room”

So, how can you incorporate these levels into your marketing strategy?

1. Start by understanding your customer’s pain points. What problems do they face, and how can you solve them?
2. Create a product or service that solves that problem. Make sure it’s unique and resonates with your target audience.
3. Connect with your customers on an emotional level. Show them that you understand their frustrations and care about their success.

Trust me, the moment you hit Level 3, you’ll know it. Your customers will be die-hard fans, you’ll leave the competition in the dust, and your brand will reach new heights.

Take the first step today and start creating a marketing strategy that truly resonates with your customers.

Lets Go!

Tristan