Here’s your weekly wrap up of what’s happened in the world of marketing this week.
Lets get into it ⚡
LinkedIn removing inactive accounts
Have you seen a dip in your LinkedIn page follower numbers? Turns out LinkedIn is culling inactive accounts to reflect a more accurate view of your audience.
✉️ X is testing a new option that would allow creators to collect email contacts from their subscribers.
I another move to turn Twitter, sorry I mean ‘X’ into an everything app, it looks like Elon is working on fulfilling a promise made to creators, that followers can ‘opt in’ and share their email addresses with creators they follow for off-platform content.
Imagine that building an audience on a platform that you could easily take off the platform!
💪 Snap finishing off strong
Snapchat is growing 2x faster than Instagram and according to data collected by OnlyAccounts.io is expected to dethrone TikTok and become the fastest-growing social media platform, with a 13.4% user growth in 2023. TikTok is close at 12.7%.
📈 On the subject of TikTok
Sponsored post engagement rates are outpacing YouTube and Instagram. While Instagram is still leading the charge in the profitable Influencer/Content Creator marketing industry, recent reports suggest that TikTok offers brands more bang for their buck, when talking engagement anyway.
Engagement rates per platform:
As always, if you have any questions, just hit reply.
Till next time,