My Secret to Boosting Sales (It’s Not What You Think)

Hey Reader,

I wanted to share a strategy that’s been a game-changer for many my clients’ businesses. It’s called the Final Push Strategy, and it’s surprisingly simple.

The idea is to send a series of emails during a sale period, with the final email being sent in the last hour (or even 20 minutes) before the sale ends. This is when you remind your engaged subscribers that time is running out, and they need to act fast to snag the deal.

Here’s why it works:

• It creates a sense of urgency, which can be a powerful motivator
• It targets people who have already shown interest in your sale, so you know they’re warm leads
• It gives them one last chance to make a purchase, reducing the likelihood of regret

So, how can you implement the Final Push Strategy in your own business? Here are the actionable steps:

Step 1: Identify Your Engaged Subscribers

Look at your email analytics and identify who has opened and interacted with your sale emails. These are the people you want to target with your final email.

Step 2: Craft a Personalised Message

Write an email that speaks directly to your engaged subscribers. Remind them of what they looked at, and how it can solve their problems.

Step 3: Time It Just Right

Schedule your final email to go out in the last hour (or 20 minutes) before your sale ends. This will create a sense of urgency and encourage people to act fast.

Step 4: Make It Count

Make sure your final email is attention-grabbing and compelling. Use a clear subject line, a persuasive headline, and a prominent call-to-action (CTA) button.

That’s it! Implement the Final Push Strategy in your own business and start picking up those last-minute sales.

Try it and let me know how it goes!

Best,
Tristan