Hey Reader,
Strong sales start with strong brand awareness. Out of sight, out of mind, as the saying goes, no matter how great your products are. Your brand needs visibility to grow, attract the right customers and build a brand that people, know, trust and are happy to buy from.
So how do we go about that.
Getting Your Brand Noticed
Building brand awareness is like making new friends. You want people to recognise and trust you. Social media is your playground where your brand can let loose and connect with people in a genuine way. It’s not just about being seen, it’s also about being remembered.
The Secret to Sales: Brand Awareness
Building brand awareness is like planting seeds for future sales. As your brand becomes more recognized and trusted across different touchpoints, sales will naturally follow.
By creating a positive vibe and connection with your audience, you’re not just selling a product. It’s about being seen and talked about in the right places. When people start buzzing about your brand, that’s when the sales start rolling in.
Why Hang Out on Social Media?
Here’s a fun fact: 77% of people prefer buying from brands they follow online. Why? Because they get a glimpse into the brand’s personality, just like getting to know a new buddy. When brands share their stories and values, people feel that spark of connection and trust.
Real-Life Example:
Think about Ben & Jerry’s. They’re not just about selling ice cream, they tell compelling stories about social causes and community involvement. By doing this, they create a movement that people want to be part of, fostering loyalty that goes beyond just the product.
How to Make Your Brand Pop:
- Keep It Fresh: Post regularly. Think of it like watering a plant—the more you do it, the more it grows. Regular updates keep your audience engaged and coming back for more.
- Be Yourself: Let your brand’s unique character shine. Are you fun and quirky or serious and professional? Share content that reflects your true style, so your audience knows exactly who you are.
- Join the Conversation: Engage with your followers. Respond to their comments and messages. Create polls and ask questions to get their opinions. This interaction makes your audience feel valued and heard.
- Tell Your Story: Share stories that resonate with your brand. It could be about your journey, your team, or your customers. Stories create emotional connections and make your brand relatable.
- Get Visual: People love visuals—pictures, videos, and infographics make your posts more engaging and memorable. Use them to tell your story in a dynamic way.
Ready to Take Action?
- Create a Content Calendar: Plan your posts weekly to ensure consistency and variety.
- Craft a Compelling Story: Think about a narrative you want to share this week that aligns with your brand values.
- Try New Formats: Experiment with videos, live streams, or interactive content like quizzes.
- Encourage Engagement: Ask your followers a question and encourage them to share their thoughts, creating a dialogue.
Building brand awareness is a journey, but with consistency and creativity, your brand will soon be the one everyone knows and loves. So, what are you waiting for? Let’s get your brand out there and make it unforgettable!
Best,
Tristan
P.S. If you aren’t getting any sales or you’re starting to see them dropping off reply to this email and we’ll see what can be done about getting more people excited about your brand.
