Hey Reader, Welcome aboard to the 38 new subscribers over the past week! Remember that movie where the sidekick accidentally saves the day and the hero just stumbles around looking good? Yeah, not exactly a box office hit, right? Well, guess what? Websites can fall into that trap too. We focus on features, awards, how amazing our stuff is... but the truth is, visitors don't care about that as much as how your product or service can make their lives better. Here's the thing: your customer is...
Is Your Website the Sidekick Stealing the Show? (Here’s the Fix)
