As you start to look outside of Meta Ads at other alternatives you will inevitably come across Google AdWords. It’s an effective way to drive intent-driven traffic to your website. Like with all advertising though it can be a huge money pit if you don’t get it right. Use these proven and effective strategies to avoid this.
Know where your customer and where they want to be.
The number one rule when establishing an AdWords campaign for your local business is to avoid wasting...