Hi Reader,
It might be close to the end of the year, but there a still a plenty of things happening in the marketing world.
Snap and New Balance AR Firsts
For a holiday campaign running through December, New Balance and Snap have joined forces and created the ”Holiday Gifting Concierge,” which for the first time combines ML speech recognition and Snap’s AR lenses.
It works by asking a few questions, then it prompts the user to flip the camera in order to display three floating, wrapped presents, which when tapped, reveal the gift ideas.
This sort of campaign is more brand awareness then anything else, but with AR popping up in the fashion world more and more it’s only a matter of time before it becomes part of the purchase decision.
The Power of TikTok
This year has been TikTok’s year, yet again, but what’s it’s influence like in purchasing decisions?
- 44% of users will go and listen to a new song they’ve discovered
- 35% will prepare a food or beverage recipe
- 28% followed a new brand after seeing it
- 27% purchased a product
- 17% started wearing specific apparel
- 12% traveled to another city or country.
- 23% use it for product discovery
- 20% want to keep up with brands
Why we care:Stats about listening to a new song might not seem like a big deal, however there is massive behavioural power in TikTok’s feed.
So if you’re not using the platform or you’re using it without running influencer campaigns, you might be missing out.
Bite Sized News
- Meta is claiming it’s AI powered Andvantage+ shopping campaign improved cost-per-acquisition by 17% and return on ad spend by 32%.
- Tumblr, remember that one, has announced a create live streaming feature called, you guessed it. Tumblr Live. It’s currently only available in the US and will allow creators to monetise live streams. Is this the start of a comeback for the microblogging social platform?
- Looks like Googles “Link Spam” update was the last update of 2022. Did you get hit?
Not a pro member? Join 430+ business builders just like you. Try it out today
As always, if you have any questions, just hit reply.
Till next time,
marketrnotes