The Effect of using [first-name] in your subject line

Hi Reader,

It’s the end of another week and here is your weekly wrap-up. Growth hacks, content formulas, and of course bite-sized news. Let’s get into it.

The Effect of Personalising your Emails with [first_name]

The money is in the list. It’s not a new concept but email has come a long way and simple personalisations can have massive positive results for your bottom line.

Including the receiver’s name in the email subject line increases their attention. Open rates increase by 6-23%, clicks by 7-32% and unsubscribes fell by 11-17%.

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Fan of the emoji?

The Unicode Consortium, the organisation responsible for selecting emoji icons, is considering 31 new emojis to be added to Android and iOS next year. They include a jellyfish, a wireless symbol, and variations of a pushing hand.

Why do we care: Emojis are used in ad copy, captions, stories, short-form videos, and emails to grab attention. There’s a thing called “emoji fatigue” and to help combat this, surprise customers with different emojis. Adding 31 new options to the mix is definitely welcomed.

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Growth Hack: Rule of 5

Someone needs to see or hear about your brand at least 5 times before they decide if they are going to purchase from you or not. Plan out your 5+ customer interactions for the best results.

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Bit Sized News

• Instagram might soon allow you to show ads on your profile feed. That’s good news for influencers.
• BANG Energy has just been sued by Sony and Universal Music group over their TikTok ads. BANG Energy has been running ads and paying influencers that contain music from Sony and Universal Music Group. Just a reminder, if you are running ads don’t use music you might not have a commercial license for.
• ADs could be coming to your phone’s lock screen.

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As always, if you have any questions, just hit reply.

Till next time,
​marketrnotes