Hey Reader,
Happy New Year!
I hope you’re doing well! I’ve recently gathered some of the best strategies for building your brand effortlessly, and I couldn’t wait to share them with you. These strategies are all about supercharging the process and maximising its impact. Let’s dive in!
1. Combine Organic Content with Paid Ads Think of organic content and paid ads as the perfect duo. Organic content helps you build trust and nurture your audience, while paid ads are great for driving calls to action (CTAs). When you use them together, you can really amplify your marketing efforts.
For example, Nikeeffectively combines organic social media content with targeted paid ads to engage their audience and drive sales. They share inspiring stories and user-generated content organically, while their ads focus on promoting new products and special offers.
2. Focus on Providing Value In the beginning, don’t worry too much about views or likes. The key is to create content that genuinely helps your audience. Over time, this valuable content will nurture leads and eventually drive acquisitions.
Google is a great example of a brand that focuses on providing value through its educational content and tools. Their blog posts, tutorials, and free tools like Google Analytics offer immense value to users, building trust and loyalty.
3. Start with an Agency If you’re new to content creation, consider partnering with an agency. They can help you stay accountable and ensure consistency. Even if the agency isn’t perfect, having someone to guide you can make a big difference.
Red Bull often collaborates with content creation agencies to produce high-quality, engaging content that resonates with their audience. Their extreme sports videos and events are a testament to the power of professional content creation.
4. Avoid Direct CTAs in Content Instead of promoting directly within your content, use descriptions and bio links for your CTAs. This way, you maintain your content’s reach and engagement while still driving traffic to your offerings.
Patagonia is known for its subtle approach, focusing on storytelling and value-driven content without overt CTAs. They share stories about environmental conservation and sustainable practices, which naturally lead interested viewers to explore their products.
5. Separate Giving and Asking All your content should focus on providing value (giving). Use ads for the asking part. This separation helps protect your brand and keeps your audience engaged without feeling pressured.
HubSpot excels at this by offering a wealth of free resources and using targeted ads for their premium services. Their blog posts, eBooks, and webinars provide valuable insights, while their ads promote their marketing software and services.
6. Quality Over Quantity As you grow, focus on creating fewer but higher-quality videos. Investing more time in each video can lead to significantly higher views and engagement.
Apple is a prime example of a brand that prioritises quality over quantity, producing meticulously crafted content that captivates their audience. Their product launch videos and advertisements are known for their high production value and attention to detail.
7. Improve Presentation Skills Enhancing your presentation skills and structuring your content better can dramatically increase your views and engagement. It’s a continuous learning process, so keep refining your approach.
TED Talks are a great example of how effective presentation skills can make content more engaging and impactful. The speakers are trained to deliver their messages clearly and compellingly, which keeps the audience hooked.
8. Hook Your Audience Early The first 30 seconds (on YouTube, 3 seconds on short form) of your video are crucial. Make sure to grab your audience’s attention right away to improve retention and overall performance.
MrBeast is a master at hooking his audience early with intriguing and engaging openings in his videos. He often starts with a bold statement or a captivating scene that makes viewers want to watch more.
I hope you find these tips as helpful as I did! If you have any questions or need further details, feel free to reach out. I’m here to help you succeed.
Take care and happy branding!
Tristan
P.S. Have questions about the calendar? Feel free to reach out – I’m happy to walk you through it.
